The science is settled. The gap is in delivery.
Digital health nudges are one of the most-studied interventions of the last decade. Piu Health personalizes the proven signal to each individual's condition, culture, and circumstance.
56 RCTs · 11,486 patients. Comparable to adding an oral agent — without the side effects. Daily digital engagement is now as strong as pharmacotherapy for early-stage management.
Timing and dose errors, prescriptions never filled, early discontinuation. $100–300B annual cost to US healthcare.
Non-adherent vs. adherent chronic patients. Every 1% drop in BP medication adherence leads to 7.13 more cardiovascular deaths per 100K adults.
Cultural food preferences drive long-term adherence — but no major platform speaks to North Indian vegetarian, South Asian, halal, or Latino diets.
Seven conditions. One platform.
Piu Health covers the top chronic conditions driving 90% of US healthcare spend — in a single white-label platform.
| Condition | Prevalence | US Adults | Annual Cost | Key Signal |
|---|---|---|---|---|
| Hypertension | 48% | 122M | $131B/yr | #1 prevalence · only 21% controlled |
| Obesity | 40% | 100M+ | $173B/yr | Gateway to diabetes, heart disease, cancer |
| Diabetes (T2D) | 11% | 37M | $327B/yr | Leading cause of blindness and amputation |
| Arthritis | 28% | 67M | $304B/yr | Projected 78M by 2040 · 44% have activity limits |
| Heart Disease | — | — | $240B+/yr | #1 cause of US death · largely preventable |
| COPD | 6% | 16M | $32B/yr | Under-diagnosed · medication adherence critical |
| CKD | 15% | 37M | $87B/yr | 90% unaware until late stage |
Sources: CDC BRFSS 2023 · AHA 2024 · AHRQ · CMS NHE 2024